Find It and Fix It – Getting to the Root Cause of Your Business Symptoms

By Dawn Mentzer – Solopreneur & Freelance Writer
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I’m known to be a bit of a holistic freak. When it comes to my health and well-being, I don’t believe in treating symptoms. A symptom is simply a sign that something’s wrong; It’s not, however, the actual thing that is wrong. It’s an effect. Treating symptoms might create temporary improvements, but treating the root cause of those symptoms is the only legitimate way to regain wellness.

How does this relate to being a solopreneur? Symptoms exist in business, too. When things go wrong, it’s important toDon't put a band-aid on symptoms, treat the root cause of your business problems look beyond the effect and find the cause.

A few scenarios in the professional services arena come to mind as examples:

  • Symptom: “I can’t find any new clients.”
    • Possible Root Causes: Ineffective marketing message; I’m not doing enough face-to-face networking; I don’t have a strong online presence.
  • Symptom: “My proposals to clients die on the vine.”
    • Possible Root Causes: My pricing is out of whack with what the market will bear; competitors are offering more value for the dollar than I am.
  • Symptom: “I’m losing existing clients.”
    • Possible Root Causes: Competitors are undercutting my pricing; clients are finding a way to do what I do in-house; the quality of my services aren’t up to par.

 When you’re faced with symptoms that are affecting the health of your business, you need to do four things:

  1. Acknowledge them
  2. Assess their impact
  3. Quickly step into diagnosis mode to determine their root cause.
  4. Take action to treat and alleviate the root cause

Those steps take courage and an open mind because in some cases you might find that you are part of the problem. But you can also take control and be the solution. In nearly every situation, you can do something to make a change for the better. From symptom to root cause to cure, you have the health and well-being of your business in your own hands.

What symptom/cause scenarios have you faced in your own business or personal life? How did you take action to treat the root cause? Please comment and share your experience!

Related articles:

Make the Right Corrections for Your Organization: The Prerequisites for Uncovering the Root Cause

Five Steps to Solving Problems in Business

Image: Idea go / FreeDigitalPhotos.net


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Dawn
Full-time independent content writer and copywriter based in Lancaster County, PA. I am not Amish nor do I drive a horse and buggy, but they pass by my house every day. I'm a fitness enthusiast, lover of live theater, and I believe everyone should adopt a pet from a rescue (unless you're allergic). I specialize in blog content, website copy, newsletter articles, industry editorials, press releases, and social media profile content. Please note that when reading my blog, you interpret and use the content at your own discretion and risk. Tips and guidance that have worked for me, may not produce the same outcome in your situation.

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