Whether you’re laying the groundwork or are already up and running as a solopreneur, long-term goals and aspirations are probably at the very core of many of the decisions that you make and actions that you take. Those objectives serve as guide posts to keep you on track, but they can also lead to paralysis if you overthink every little move that you make and put too much constant thought into and emphasis on accomplishing big initiatives. To stay nimble and make progress in building your brand, there are lots of little things you can do in the here and now to make a big difference when getting to where you’re ultimately going.
To name just a few…
Give Linkedin a tad more effort
You can gain so very much by doing just a little bit more on Linkedin.
- Update your photo – or add one if you’re one of those folks with the shadowy silhouette representing you.
- Grab the business cards that you collected at recent networking events and send at least 5 professionals (personalized!) invitations to connect.
- If you’ve got invitations from others waiting for you in your in box, accept them and send messages in return to thank them for asking you to join their network.
- Post a link to a particularly helpful article and share as a discussion on one or more of the Linkedin group pages that you belong to.
All of these will help people put a face with your name, build your network and make you more top of mind with both your online and offline connections.
Get your bookkeeping crap in order
OK, so you’ve got a sea of receipts piled on your desk or stuffed in a drawer…maybe it seems like too much work to dig through them right now, but that doesn’t mean you can’t be more organized from this moment forward. Make it a point to document, categorize and file receipts AS YOU RECEIVE THEM. Seriously, it takes just seconds if you deal with one or two at a time as opposed to saving them for one monumental moment when you’ll be stuck with the nearly impossible task of total recall. As with any other business task, procrastinating with financial records keeping will just make it harder in the long run.
Check in with a client about something other than work
It will only take you a few minutes at most, but it can generate goodwill that lasts. Simply send an email to a client (ideally one whom you haven’t had much contact with recently) to check in and say “Hello.” If it seems awkward to reach out only to say something along the order of “Hi, how are you?” then consider finding and sharing an article or blog they might find interesting or telling them about an upcoming event or webinar that looks right up their alley. Going the extra mile to show that you care or to be helpful in some (non-billable) way can put you way up there on the likeability meter.
In the interest of space and time, I’ve listed three here, but I’ll follow up with another post soon to share more small steps that can move solopreneurs closer to checking off their big picture business plan to dos.
And I’d love your help! Please either comment here or email me at firstname.lastname@example.org with the little actions you’ve discovered can make a big impact when working toward achieving overarching business goals.
Image courtesy of imagerymajestic / FreeDigitalPhotos.net
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