It’s an ethical dilemma for some clients. Is it right to claim authorship for a piece of writing that you’ve hired someone else to write?
As a freelancer who ghostwrites blog posts and articles for clients, I find that’s prospects’ biggest hesitation about using a ghostwriter. They feel guilty about posting something as their own if they haven’t personally written it.
Does that sound like you?
Get over it.
There’s no shame in hiring a professional who can do the job better than you can. Many people simply don’t have the time or writing skills to craft a compelling, well-written blog post or article. And rushing to get to the finish line or forcing a skill that doesn’t come naturally can cost you in several ways.
- Whether you’re submitting an article to a high-profile industry publication or posting on your own blog, creating a piece of writing that’s sub-standard can cause embarrassment and hurt your professional reputation. At best, prospects and customers will think you had a bad day. At worst, they’ll think you’re careless and incompetent.
- Without the natural ability and skills, you might find yourself spending a half-day or more on a 500-word post. So much for productivity and effective use of your time! Yes, hiring a ghostwriter will cost you some money, but what’s your time worth?
- You might miss out on valuable readership if your writing doesn’t have an attention-grabbing headline or doesn’t incorporate the information and keywords to help it become found by search engines.
Still not feeling comfortable about the idea of hiring a ghostwriter?
If completely turning over your writing to someone behind the scenes unnerves you, know that it doesn’t have to be all or nothing. You can still have a hand in the process when you hire a ghostwriter by doing one or more of the following:
- Take an active role in brainstorming topics.
- Contribute your expertise and experience by giving your ghostwriter specific key details you want to communicate.
- Craft a very rough draft and let your ghostwriter flesh it out and refine it.
No matter what your involvement, make sure your ghostwriter understands your “voice.” The tone, wording, and style should sound like you, not the ghostwriter. Always review and read aloud what your ghostwriter has written and ask for a revision if the piece seems out of character. Even though you haven’t written it, the writing needs to genuinely reflect you.
So, don’t feel guilty about hiring a ghostwriter. It’s a wonderful way to eliminate the stress, preserve your valuable time, and ensure you’re presenting your very best professional image online.
Your turn! What has stopped you from using a ghostwriter for your blog or other writing? If you use a ghostwriter, what benefits have you gleaned from it?
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