Why I’m Not Setting Up a Google Plus Business Page – Not Yet Anyway

By Dawn Mentzer – Solopreneur & Freelance Writer

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Available time wasn’t a luxury for me when Google made the announcement about the launch of Google Plus Pages. Initially, I felt like I was straggling in not quite getting around to it. But now I’m glad to have been an unintentional procrastinator.

After some opportunity to think (and read) about what a Google Plus page will do for me – and for my solopreneurial micro-business – I’ve decided NOT to set up a page. Let the throwing of rotten tomatoes begin here.Stop Wait Go - Where are you with Google Plus Business Pages?

 I one-hundred percent agree that the business pages are a game-changer for brands – brands with a business name beyond that of the person who established them. As a solopreneur using my personal name as my brand however, it doesn’t make a whole lot of sense for me to create a Google Plus Business Page with the exact same name as my personal Google Plus account. I am my brand and – for now anyway – I see no advantage to having two of me on Google Plus.

  • My personal profile already shares who I am and what I do professionally.
  • Through my personal Google Plus circles, I can pick and choose who I want to share posts with. I don’t need a business page to – if I decide to – spare my friends and family members my small business observations, and my professional circles my bragging about my daughter’s report card.
  • I’m showing up in Google searches just fine.

Besides my present state of contentment with the status quo, I’m hard-pressed at present to find the time and energy to maintain yet another online point of presence. Google Plus (personal), Facebook (personal + business page), Twitter and LinkedIn are plenty for this one-man-band solopreneur. If I thought it would make an immense difference in my business potential, I’d be all over it – but right now…today…at this very moment…I just don’t see the value.


Disclaimer: I reserve the right to change my mind and withdraw my opinions at any time in the future as events unfold – and then, please circle my business page!


Have you set up a Google Plus Business Page yet? Why or why not?

More on Google Plus Business Pages:

Pros and Cons of Setting Up a Google Plus Business Page

Why Google Plus Pages (Will) Beat Facebook And Twitter

First Reactions To The New Google Plus Pages

Image: digitalart / FreeDigitalPhotos.net

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Owner, Freelance Writer at Dawn Mentzer Freelance Writing, LLC
Full-time independent content writer and copywriter based in Lancaster County, PA. I am not Amish nor do I drive a horse and buggy, but they pass by my house every day. I'm a fitness enthusiast, lover of live theater, and I believe everyone should adopt a pet from a rescue (unless you're allergic). I specialize in blog content, website copy, newsletter articles, industry editorials, press releases, and social media profile content. Please note that when reading my blog, you interpret and use the content at your own discretion and risk. Tips and guidance that have worked for me, may not produce the same outcome in your situation.

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