Starting Your Own Business – What’s Love Got To Do With It?


Thinking about starting and running a business is a romantic notion. You’re the captain of your own destiny. You set the course. It’s easy to fall in love with the vision of “what could be”. Here are two things to consider as you follow your heart and explore the possibilities:

Blinded by Love

In starting a business, be certain not to let your unbridled love of your business idea prevent you from seeking and accepting reality. Before you launch a business, do your due diligence to make sure it’s the right match for you. Market and competitive research, financial analysis, sales projections…in a way, you’ll need to date your business idea to figure out if it’s compatible with your wants and needs.

Lust versus Love

While all entrepreneurs should have passion for the businesses they hope to build, it’s also important not to confuse lust for love as you evaluate your business idea and make choices. Lusting to be a solopreneur is a state of infatuation and longing over the thoughts of success and recognition. It’s not wrong to lust about those things, but there’s got to be something a lot more meaningful underneath that to sustain your commitment to your business. Will you be willing to stick with it through thick and thin and through times of better and worse?

Shooting straight as Cupid’s arrow, I’m telling you that being a solopreneur is not all roses and chocolates. BUT, if you’re honest with yourself from the very beginning about what you can give to – and what you want to get in return from – your business, you stand to enjoy a long-lasting, fulfilling relationship.

Got love for your business? How has it been put to the test?

Related reads. With Love,

3 Lessons from Love for Social Business by Billy Cripe via

Do you love your business? And does your business love you back? by Jennifer Lee via Right-Brain Business Plan


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Owner, Freelance Writer at Dawn Mentzer Freelance Writing, LLC
Full-time independent content writer and copywriter based in Lancaster County, PA. I am not Amish nor do I drive a horse and buggy, but they pass by my house every day. I'm a fitness enthusiast, lover of live theater, and I believe everyone should adopt a pet from a rescue (unless you're allergic). I specialize in blog content, website copy, newsletter articles, industry editorials, press releases, and social media profile content. Please note that when reading my blog, you interpret and use the content at your own discretion and risk. Tips and guidance that have worked for me, may not produce the same outcome in your situation.


  1. I knew you could not resist. Happy Valentines!

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