The Blueprint for Internet Marketing Lead Generation

Why do online efforts to generate leads and convert them into customers too often fall flat?

 

Lead generation campaigns fail to function as well as they should when some crucial element is missing—and no one notices.

 

In a sense, an Internet marketing lead generation campaign is like a jigsaw puzzle. If only a solitary piece is missing or out of place, you have no way of successfully achieving your goal. Unfortunately, with a generation campaign, you don’t have the benefit of a picture on the front of a box to guide you.

 

If your lead generation campaigns haven’t gained the results you’ve hoped for, Straight North, a Chicago-based Internet marketing firm (for whom I’m a contributing writer), has created the handy flowchart below to help you.

 

It identifies the components an effective campaign requires and how all the pieces fit together. Use it as your blueprint to solving the lead generation puzzle.

 

Infographic created by Straight North

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Dawn

Dawn

Owner, Freelance Writer at Dawn Mentzer Freelance Writing, LLC
Full-time independent content writer and copywriter based in Lancaster County, PA. I am not Amish nor do I drive a horse and buggy, but they pass by my house every day. I'm a fitness enthusiast, lover of live theater, and I believe everyone should adopt a pet from a rescue (unless you're allergic). I specialize in blog content, website copy, newsletter articles, industry editorials, press releases, and social media profile content. Please note that when reading my blog, you interpret and use the content at your own discretion and risk. Tips and guidance that have worked for me, may not produce the same outcome in your situation.

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