Tips for Avoiding Brand Damage

It only takes a few wrong words in a few split seconds to turn a well-respected brand into one abhorred by the masses.

That’s the power—and the pitfall—of social media. One gaffe in a moment of misjudgment can lead to a potential firestorm of fury that inflicts permanent public relations damage.

How to Manage Your Brand’s Content and Maintain Your Good PR Standing

Whether you’re a solopreneur responsible for posting your own content or a marketing manager or business owners with multiple team members at the helm of your social media accounts, it’s critical to manage your content wisely so it doesn’t go rogue on you.

If you’re like me, the sole person handling your posts, it’s important to set rules and reminders for yourself so that you don’t accidentally cross any lines.

If you rely on others to create and post content, you face a more daunting challenge. As a contributing writer for Straight North, I wrote an article that’s focused on addressing that. It’s about how to avoid content crises that can ruin a company’s reputation.

Tips that I expand on in the post include:

• Develop a style guide for your content.
• Establish a social media policy.
• Coach your team.

Check it out on the Alison May Public Relations blog!