My Writing Portfolio

Samples of My Work.

copywriting portfolioI invite you to take a few minutes to look over my work to get a feel for my writing style and capabilities. If the type of project you’re interested in isn’t here and you’d like to know if I do that type of work, please contact me. Note that some of the hyperlinks will take you to PDF files. Because clients might move website links or alter content for any number of reasons over time, I’ve provided samples as .html or .pdf files to ensure you’ll see the content I created (With the .pdfs, you may need to zoom for easier reading).

Blogging and Blog Ghostwriting

Posts that I’ve ghostwritten for CEOs, business owners, and other professionals have appeared on high-profile business blogs including Forbes, AllBusiness, BPlans, Huffington Post, UPS Small Business Blog, Secret Entourage, GoDaddy Garage, International Franchise Association, Restaurant Hospitality, and SCORE. I have numerous blog ghostwriting samples. As a “ghost,” I’m not at liberty to share them publicly. Please ask me to send samples via email if you wish to see them. In the meantime, you can check out some of my blogging work below:

My Blog on

Carol Roth’s Business Unplugged™ Blog

A few of my blog articles as a contributing writer for Straight North, one of the leading internet marketing agencies in Chicago:

“5 Twitter Taboos Every Nonprofit Should Avoid Like the Plague – Contentuity360

Three Tips to Optimize Your Website Photos for SEO – Artsy Couture

5 Offline Marketing Tips for Startup Entrepreneurs – Start and Grow Your Business

I’ve also included several blog samples for corporate customers farther down on this page under “Corporate Communications.”

Website Content

I’ve included several samples here, but have more that I can share via email.

Makes Scents Natural Spa Line

Makes Scents Natural Spa Line – Home Page
Makes Scents Natural Spa Line – Private Label Page

Based in Lancaster, PA, Makes Scents Natural Spa Line creates luxury spa products for salons and spas across the country. Fueled by the determination to overcome personal difficulties and embrace the good things in life, owners Heather and Nathan Kreider built a successful luxury spa products business. In addition to assisting them with their website content, I also help them with copywriting for email blasts, press releases, product descriptions, and other projects.

Strella Social Media

Strella Social Media – Expectations Page

Masters of social media, Rachel Strella and her team at Strella Social Media have helped many businesses (of all sizes and in all industries) build their online authority and use their presence to achieve their business goals. But when it came to communicating her own value proposition on her website, like most of us, she needed some assistance.


AzurGo/KNAX is a Denmark-based company that creates stunning home furnishing accessories that help people keep their homes neat, organized, and clutter free—in exceptional style. Coat racks, shoe organizers, clothes racks, bag racks, and more—all have sleek, minimalist design and exquisite craftsmanship. I was thrilled to assist them in showcasing their distinctive appeal by writing the primary content for their Home and ZJUP Wall Shoe Storage pages of their website.

Corporate Communications

Cargas Systems
Cargas Systems is a premier business software and consulting company based in Lancaster, Pennsylvania. They specialize in implementing and customizing Accounting, Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM) solutions that adapt to their clients’ unique business processes. As a resource to their marketing team, I assist them by writing customer case studies and blog content.

Case Studies

ERP Solutions for Philadelphia Eagles

Business Software Solution (Intacct, Microsoft Dynamics CRM, And A Custom Billing Application) for Third-Party Logistics Partner to Health Care Industry

Software for Fuel Delivery and Service Company

Blog Posts

What is ERP Software?


SCORE District 303 (Northeastern PA and Delaware State)

Quarterly E-Newsletter

SCORE’s District 303 leadership needed a way to stay in touch with and engage its 500+ geographically-scattered volunteers at the 13 separate chapters that are part of its region. Since 2010, I’ve been writing and publishing their e-newsletter, the “303 Advisor” which highlights chapter best practices, points SCORE mentors to valuable resources that can help them in their business consulting efforts, and shares news from the District and National levels of the SCORE organization.

Heritage Lawn & Landscape Care

Print Newsletter

Heritage provides its customers with helpful seasonal tips, special offers, and the latest company news with this quarterly newsletter. I interview the company’s team members, conduct supplementary research, and write the content. Burgard Design designs and publishes the piece.

Direct Mail, Brochures, and Other Print Marketing Collateral

Heritage Lawn & Landscape Care

Direct Mail #1

Direct Mail #2

In collaboration with Burgard Design, I wrote the copy for the above direct mail pieces designed to compel recipients to contact Heritage Lawn and Landscape Care for their lawn and landscape services.

Pro Look Uniform


Burgard Design asked me to assist in writing copy for this brochure that needed to appeal to the various target audiences Pro Look serves.

Articles in Print Publications

Lancaster Physician Magazine – Feature Article – Health Care 

A collaborative effort between Hoffmann Publishing and the Lancaster City and County Medical Society, Lancaster Physician magazine serves both the physician and patient communities with relevant information and insight. I serve as the content project manager for the publication, and also occasionally write feature articles (like this one) for issues.

Lancaster Physician Magazine Restaurant Reviews

Kyma Seafood Grill
Aromas Del Sur

Within each issue of Lancaster Physician magazine, we include a local restaurant review. We prefer to ask a member of the Lancaster Medical Society to contribute a review, but when we don’t have a volunteer for an issue, I “pinch hit.”