Social Media Tics that Might be Ticking Off Your Followers

Naturally, as imperfect humans, we all have little habits that sometimes annoy others. Often, we’re not even aware of ourThumbs down little eccentricities – nor that they’re driving someone else bonkers.

And because social media is – well – social, it stands to reason that our behaviors on those channels could be a source of irritation to those within our communities. Again, it comes with the territory of being human. We’ve all got tics that can potentially tick others off!

Disclaimer from the get-go In providing the following examples, I am not singling out anyone or implicitly trying to cause anyone shame. I’m simply pointing out behaviors that I’ve witnessed to a large degree on my social channels that could possibly bother others if done repeatedly.

Facebook Faux Pas

  • Liking an abundance of posts in a short period of time
    Did you know that they’re showing up in the news feeds of your fans? While the posts that you really do want your fans to see seem to be pushed to the bottom of the priority pile by Facebook’s algorithms, Facebook freely displays that you liked someone else’s post. Like 3 or 6 or 10 in a short period of time and you’re littering your fan’s news feeds. Appreciated? Not so much!
  • Making customer policy and procedure statements via Facebook posts Facebook isn’t the place to remind customers about late payment policies or other sensitive topics that should be addressed one on one. C’mon. Use your noggin!

Twitter Twinges

  • Sending automated Direct Messages when someone follows you
    It’s one of my biggest pet peeves. I’ve followed you because I looked at your profile and your tweets, and I found value in what you offer on Twitter. Don’t ruin the moment by sending me a gratuitous and self-promoting DM the moment I click “Follow.” It’s just another thing I need to read and delete. I’ve unfollowed people a result of it. I’ll bet others have, too.
  • #FFs (a.k.a. Follow Fridays)
    OK, once in a while they’re appreciated, but on the whole, #FFs (in my experience) don’t do much for the folks mentioned in the #FF tweets other than make them feel obligated to acknowledge the mention –  and to include every other Twitter handle mentioned in the original message. Again, used sparingly (very sparingly). They’re good for mixing things up, but as a rule: forget about ‘em!
  • Setting up shop as a quotation factory
    So the only thing you have to share is what other people said verbatim? Please explain your value proposition again!

Google+ Gaffes

  • Posting animated GIFs featuring cute and cuddly kitty cats
    I personally don’t have anything against cats, but there’s only so much cute I can take as I peruse my feed. Once in a while to break the monotony is fine, but don’t inundate us with video tips of Fluffy jumping from the top of the fridge onto the head of someone’s poor unsuspecting house guest.
  • Adding people to your circles, but disclosing nothing about yourself in your profile
    Really? You expect people to add you to their circles when you’ve provided no information whatsoever about your profession or your background  and when you haven’t made any of your posts public? How the heck do you expect us to figure out:

a. if you post the kinds of things we’re interested in?

b. which circles we should add you to?

Linkedin Lurches

  • Liking too much, too soon
    Exact same issue as covered in the first bullet under the Facebook Faux Pas section of this post. I don’t  understand why Linkedin is emulating Facebook more and more in its evolution, but now your connections see every thumbs up that you’ve given to other posts. If you like bunches and bunches of posts in a short period of time, you’ll be the clutter in your connections’ news feed. Please, pace yourself!
  • Endorsing people who you don’t know for skills that you’re not sure that they have
    Endorsements are appreciated, but they need to be sincere and have some significance to them. It’s fine to base an endorsement on someone’s body of work and interaction online, but make sure that you’ve studied the person awhile before giving them the nod. Never endorse for the purpose of getting an endorsement as a thank you – maybe you have a good feel for the endorsed’s skills and capabilities, but that doesn’t mean the endorsed knows enough about what you do to offer an endorsement in return.

 

We ALL have our little tics that can make us less than endearing to our online comrades, and we’ll never be perfect. (Thank goodness because the social web wouldn’t be nearly as interesting!) But with a little more thought and common sense, we can at least lower the frequency on the social media annoy-o-meter. 😉

Got any social media pet peeves that drive you crazy? Please share them here!

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

Confounded by Content Marketing? Think: “Is There a “Takeaway?”

There’s no shortage of articles and points of view on the growing importance of content marketing in today’s SEO Contentenvironment. Of course, you’ll find a lot of hype as with any hot topic, but there’s no denying that the content you share with your audience has the potential to get you noticed, set you apart from your competition, demonstrate your expertise, and strengthen ties with your customers. Compelling reasons to put some dedicated thought and effort behind it!


Confused about Content?

“Content,” as pure and simple as it seems, has become a buzzword of sorts. Fact is, it entails everything your small business puts out there that’s building the perception of who you are and what you bring to the table through the eyes and ears of your prospects and customers. Print – by the nature of economy – is more static and less changeable. But online, solopreneurs – just like larger businesses – need to approach content dynamically and consistently. Most importantly, your content needs to provide value to your audience.

Think “Takeaway.”

Delivering value means something different than pushing a special deal or discount. It means putting yourself in your prospects’ and customers’ shoes and thinking about what they need and what they can relate to – in the context of your industry. Your content needs to give them a takeaway each and every time you post to your blog or social media channels. Seek to provide content that:

  • Answers a common question.
  • Helps them manage their time more effectively.
  • Makes them laugh.
  • Helps them save money.
  • Helps them make money.
  • Gives them a new perspective.
  • Motivates them.
  • Saves them from making a mistake.
  • Inspires them.
  • Gives them courage to try something new.
  • Connects them with resources for professional and personal development.

Realize that your audience might benefit from takeaways not mentioned here, so make sure you consider who you’re sharing with and what topics, issues and challenges resonate with them. If you don’t know, ASK!!! Also be prepared to experiment – sometimes it takes a period of trial and error to find the right combination of ideas and information that your followers and fans will grab onto and interact with. Above all, stick with it! It takes time and consistent effort to build an engaged and interested community around your content.

Your turn! What challenges have you faced in your content marketing efforts as a solopreneur? What has worked for you? What hasn’t worked?

Image courtesy of markuso / FreeDigitalPhotos.net