Three Key Personal Branding Takeaways From Taylor Swift

I’m not a star-struck groupie, but occasionally someone with celebrity status wows me. At this moment, it’s Taylor Swift.

Not so much because of her music but because of her command of her personal brand.

Swift recently had wiped out all of her social media accounts, leaving fans and the media wondering whether she had been hacked or planning a big announcement. It turns out the social network purge was intentional. It was Swift’s way of not only generating buzz about her new single “Look What You Made Me Do,” but also of announcing her updated personal brand.


Unlike other celebrities who have undergone lofty persona fluctuations (Miley Cyrus and Britney Spears, for example), Swift has made it perfectly clear that SHE is in charge. This change has been no accident. It’s not a manifestation of feeling victimized or misunderstood.

 

Swift’s new brand image is 100 percent on purpose—and she is masterfully executing it.

 

Yours and my personal brands may never gain the prominence that Swift’s has, nor will we likely see the need to re-invent ourselves to the degree she has. But we can learn a few things from how she has handled her personal brand.

 

Three Personal Branding Lessons We Can Learn From Taylor Swift

 

  • Have a vision and purpose.

Know who you are, how you want others to perceive your personal brand, and why it’s important that you project that image. Swift exudes self-confidence because she knows exactly who she is and what she stands for. That level of self-assurance and intent is especially critical if you decide to make a change to your personal brand. Change for the sake of change will look more like a mid-life crisis than a carefully calculated decision.

 

  • Don’t dwell on the haters.

As Swift’s song “Shake It Off” goes, “Haters gonna hate, hate, hate, hate, hate…” When you’re a professional whose personal brand is out there on social media and in the business community, you’ll have followers who embrace and support who you are and others who constantly criticize and demean. Focus not on the naysayers whose sole purpose is to drag you down. Instead, put your energy into building relationships and loyalty with the people who appreciate you and your talents.

 

  • Own it.

Swift hasn’t let the media or the public define her personal brand. She has told us who she is. Your words, your actions, your style, your affiliations…you have the capacity to control all of the components that contribute to your personal brand. Take charge of them, so you can maintain power over your personal brand rather than relinquishing that control to others.

 

Whether you’re a Taylor Swift fan or one of the haters, there’s no denying her badass mastery of personal branding.

 

Your turn: What other celebrities and public figures do believe have solid personal branding strategies? What personal branding challenges have  you faced?

 

4 Sure-Fire Ways To Push Your Social Media Followers Away From Your Brand

Jeff Bullas recently wrote a blog post suggesting twenty things you should share on social media to strengthen the connection between your brand and your Woman with thumbs downaudience.

Without a doubt, that’s info businesses can use to boost their engagement and build a positive social presence.

But don’t forget that just as there’s social media sharing that can benefit your business, there’s sharing that can work against it, too.

One Key Thing All Self-Employed Professionals Need To Remember About Social Media

As solopreneurs and small business owners, our personal social media accounts and our business accounts are entwined and associated with each other in the minds of our clients, vendors, colleagues, employees, and competitors. What we say and share as our personal selves reflects on our businesses.

You’ve probably noticed that some people don’t know where to draw the line. They over share or share things that potentially anger or alienate their followers. They seem clueless, not taking the time to think through the consequences, or they simply don’t care because, after all, they have a right to say whatever they want.

Want to risk turning people away from your business instead of drawing them to it? I’ve listed some ideas about what you can do on social media to accomplish that. These are things that make me cringe as I scan my feeds.

4 Things To Share On Social Media If You Want To Push Away Your Audience

“Woe Is Me”

Constant complainers are downers. We all have bad days, but venting on every little grievance can make you look like a whiner. It gets old. Fast.

Political Soapboxing

We’ll be seeing a good deal more of this soon as the 2016 presidential election approaches. While you don’t need to keep your affiliation a secret, blasting out politically biased posts won’t endear you to your entire audience. According to Gallup’s poll numbers from Feb. 8 to Feb.11, 2015, the split between the percentage of Republicans (43%) and Democrats (44%) in the U.S. (including independents leaning one way or the other) is rather even. So while nearly half of your followers might agree with your views, you can figure the other half don’t. And you’re not likely to change their minds.

Indirect Cowardly Call-Outs

They go something like this: “If you were my friend, you wouldn’t talk behind my back. I won’t name names, but you know who you are.” These often have a “woe is me” tone and seem to exist for the purpose of launching a pity party. If you—and you know who you are—have a problem with someone, go talk with them directly rather than initiate a public shaming.

Griping About Clients And Vendors

While it might feel good to vent, making statements that air issues you have with clients or vendors (even when you don’t single anyone out) can kill your credibility. Late payers, bad communicators, and disorganized project partners happen. Social media isn’t the place to address those things. Existing clients and vendors will wonder if you’re referring to them, and you’ll make prospects think twice about doing business with you.

What you choose to share on social media is your call. But when you’re a solopreneur or small business owner, realize expressing yourself can affect how people think about your business. Before you share on social media sites, and before you react to posts by others, take a second to ask yourself, “What’s my motivation?”

 

Hey! Are we connected on social media yet? Let’s fix that! Follow me via clicking on the social icons on my site that link to my profiles, and let me know if you’ve got business social media profiles. I’ll be happy to reciprocate! All my best—Dawn

 

Image courtesy of Ambro at FreeDigitalPhotos.net

Over The Top On Social Media? Here’s How To Avoid Pushing Your Personal Brand Over The Edge

I’ll bet you’ve seen it in your news feeds. The opposite ends of the spectrum in the tone and content of social media posts by your friends and the business woman-on-cliffprofessionals with whom you’re connected.

Some gals and guys share an endless stream of rainbows and smiley faces. Their lives and careers appear without flaws. By all accounts, you’d believe they experience nothing but happy, happy, joy, joy 24/7.

And then there are folks who seem always down and out. They’re oppressed. They’ve been done wrong. They can’t ever catch a break. They constantly look to their online connections for validation that their feelings of “me against the world” are fully justified.

Reality Check.

Both of the above are illusions. No one’s life is either all perfect or typically all bad. We all experience both the good and the really crappy.

How Going To Extremes On Social Media Can Affect Your Personal Brand

If you’re one of the people who go to either extreme on social media, chances are you’re turning off someone, somewhere, at some time.

If you appear to always be in a state of overjoy in overdrive, people might find you disingenuous.

Likewise, if you’re consistently ranting or putting on a pity party, you’ll start to drive people away.

For those using social media for personal purposes, all of this might not matter so much. But if your personal brand is directly tied to your professional persona as a solopreneur or small business owner, you’ve got more at stake.

The Social Media Balancing Act

When you’re using social media as a self-employed person, the lines between personal and professional become blurred. For example, many of my clients are also my Facebook friends. So anything I post personally becomes a reflection of me as professional as well. Sure, I could use Facebook’s list function to prevent certain posts from being seen from clients vs. other friends, but that’s cumbersome—and quite honestly (I think) sort of sneaky.

Instead, why not strive to achieve balance and use common sense to show you’re genuine, likeable, and someone people will want to stick with on social media channels? Sure, you can pretty much post whatever you want. It’s a free country, right? But as a businessperson whose personal activity on social media can either enhance or weaken your professional image, you should always think before you post.

Here are a few of the self-made rules I’ve found reasonable to follow on social media:

  • Don’t demean others (including your competitors)—ever!
  • Share your challenges, but don’t dwell on them.
  • Share your successes, but give credit to others who have helped you achieve them.
  • Don’t overshare. Posting too frequently and/or sharing too much personal detail will push followers away. According to a SlideShare on Forbes citing results from a SocialToaster survey, 39 percent of social media users would unfollow someone for crossing the line by oversharing.
  • Be helpful to others—share articles, information, and advice.
  • Don’t always make it about you—share other people’s content often.
  • Politics and religion—use extreme discretion when posting anything related to either of these hot topics on personal social media accounts. Avoid them on business social media accounts. (Note, I don’t avoid them completely on personal social media because they’re a significant part of life. It’s unreasonable to make them completely off limits.)
  • Don’t get caught up in others’ drama.

I’ve discovered having rules like these in place help ensure I provide variety in the content I post and prevent me going to extremes on social media. Have you set your own rules of engagement for your social media channels, or are you finding it tough to achieve balance? Either way, I’d love to hear from you so leave a comment and share your thoughts.

By Dawn Mentzer
Another Insatiable Solopreneur™ post

 

Image courtesy of Just2shutter at FreeDigitalPhotos.net

Think the Little Things Don’t Matter? Think Again!

By Dawn Mentzer

 

As a solopreneur, your personal brand can make or break you in business. It influences not only how prospects, Your Personal Brandclients and colleague perceive you; it also affects the expectations that others have regarding your work – and your style of communicating. When working to establish your personal brand, you need to be genuine and you need to be consistent. Of course, it typically doesn’t take long for people who are dishonest when building their brands to be discovered as fakers, but if you stray from conducting business (in even the smallest of ways) according to what your personal brand is known for, you risk creating misunderstanding  and unintentional hard feelings.

A Real Life Example
Last week, after several days following my return from vacation, someone whom I’ve been working with on a project emailed me to ask if something might be amiss that would have strained our working relationship. I was stunned! It completely caught me off-guard because I absolutely adore working with this person. She’s responsive, bright, enthusiastic, detailed and extremely personable…I couldn’t imagine what might have led her to believe there was a problem. Realizing that addressing her concerns needed more than just a reply email, I picked up the phone and called her.

Turns out that there was nothing particular in the content of my emails that caused her to think I was upset. However, since arriving home, I unintentionally wasn’t as expressive in my emails. Specifically, I wasn’t using as many exclamation points as I’ve been known to in past communications. I was indeed lighter on my “!”s than usual, but not because I was in any way angry; in the hustle and bustle of catching up after over a week away, I quite simply didn’t take the time or pay attention to that little finishing touch when emailing.

I felt perfectly horrible for the misunderstanding, and she felt silly for misinterpreting my punctuation (or lack of). Thankfully, we both felt comfortable in being honest and open with each other to set the record straight. Otherwise, some non-existent problem might have festered and caused a permanent rift in our collaborations.

The Lesson
If something so seemingly trivial as not using exclamation points in an email can generate a misunderstanding, think about what could happen if you depart to a larger degree from what people expect from you and your brand. The little things really do matter – whether you realize it or not!

Your turn! Have you ever experienced a breakdown in communication or a misunderstanding that you could have avoided by being true to your brand?

Image courtesy of David Castillo / FreeDigitalPhotos.net

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