What you need to do to deliver a stand-out “customer experience” isn’t all that easy to pin down when you’re a solopreneur delivering professional services – often either remotely or in external environments over which you have little control. There’s generally no decor, no music, no mood lighting, and no other sort of frills and fanfare to set the tone. So how do you make working with you a positive, memorable experience that your clients will want to repeat? How do you embrace the “Power of the Heart” as Chuck Wall calls mentions in his book Customer CEO? While you might not have all the resources that larger companies have at their fingertips, there are things you can do to harness the Power of the Heart when working with clients:
As Wall mentions in Customer CEO, most clients want to love what you do for them. They’re investing time and dollars in your relationship. Why would they want to waste either? Give them quality, exceed their expectations, and give them every reason to like you and come back for more!
Your turn! How do you make the experience of doing business with you something special?
I view my role as more than an independent contractor for hire — I become a part of your team. You’ll find that I dig into the details to understand what’s important to you — and your customers. I embrace collaboration, communicate openly, and craft content to help you achieve your marketing and business goals. Read More...
One of my biggest pet peeves is when I call a business and the person who answers the phone sounds annoyed that I called. I make it a point to answer in a cheerful, upbeat way that says “I’m happy you called!”
Hi Michele! It really is a downer when you call to give someone your business and they sound like you’re a pest rather than a customer!