Your Brand: Know It Before You Show It

The National Audubon Society launched this really rather effective public awareness video. It got me thinking about the importance of branding to...

Your Emails: Bring It or Blow It – To Do’s and Taboos

It’s seems rather odd to me that so much is written about the do’s and don’ts of interacting on social media, but the one constant in...

How To Be a Caring Leader Without Getting Trampled

Working as a solopreneur and serving in leadership roles for community organizations are extremely gratifying, but in the process of putting myself...

20-Minute Tactical Plan for Tackling Social Media

Time. Finding enough of it is arguably the biggest hurdle facing solopreneurs and small business owners when it comes to their social media efforts....

The Networking Solopreneur – Patience Makes Perfect &...

So much of our communications and access to information is instantaneous. And we like it that way. We don’t have the patience to wait for much of...

4 Reasons to Get Over Twitter Intimidation

Twitter can be intimidating. It’s fast. It’s got its own secret language. There are people on there who have tens of thousands of followers…...

3 Low-Tech Planning Tools That Will Never Go Out of Style

Without argument, embracing technology is important for survival as a solopreneur. But there are a few low-tech tools that I can never see myself...