April 2012 - Dawn Mentzer, Freelance Marketing Content Writer

Keeping Up With Connections: Looking for Best Practices!

The Ultimate Challenge It’s what I find most challenging to stay on top of on social media (especially on Twitter and Google+)…reviewing the...

The Best Prophet of the Future is the Past? Not always!

Another Fortune Cookie Friday is upon us! For those of you not yet familiar, every other Friday or so, I take the profound wisdom found within a...

Quality is a Habit

I Saw the Sign (Yes, as a matter of fact; that Ace of Base song is playing in my head!) Driving home from a business meeting yesterday, I saw a sign...

It’s the Little Things That Matter, But Don’t Sweat the...

Time and time again, we hear, “It’s the little things that matter.” And that’s a beautiful thing…well, usually anyway! As a solopreneur,...

What’s Behind Your Brand? Ask Yourself These 6 Key Questi

One of the most difficult things about starting a business is to gain clarity about the basics behind your brand. It seems like it should be the...

2 Rules of Business Communications: Mind your “p”s and ...

When running your own solo business, communication is at the foundation of building and maintaining client relationships and referral opportunities....

Don’t Give Up! – Fortune Cookie Friday Post

It wasn’t too long ago that one of my Fortune Cookie Friday posts focused on persistence as a key characteristic of solopreneurs and small business...

Using Linkedin for Local, Face-to-Face Connections Leads to...

Linkedin is what I consider the unsung hero of social media. I’ve met business owners who push it aside because Linkedin users don’t appear...

3 Simple Ways to Make YOU a Preferred Professional Services...

Clients have options. It’s one of the most wonderful things about our business environment; however, it can also pose a challenge to those of us...

Change is Good: Don’t resist it!

As a solopreneur, changing aspects of your business (and your attitude toward change itself) to keep up with the current competitive environment and...

Be nice! It’s Good For Business.

When you run a business, you need to be tough. You often need to take a stand. You need to be persistent. You also need to be nice. While chilling...