Be nice! It’s Good For Business.
When you run a business, you need to be tough. You often need to take a stand. You need to be persistent.
You also need to be nice.
While chilling with my family last night, I caught part of an episode of “Undercover Boss” where DirecTV Chairman, President & CEO Mike White went incognito to observe first-hand what front-line employees from various areas of his company deal with on a day-to-day basis. Of course, it’s always a hoot to watch the big guy struggle doing what others do for their paychecks day in and day out, but what made the segment memorable for me was the genuine appreciation and consideration Mike White showed for all people at all levels of his company. He was nice…to everyone.
Mr. White’s sincerity not only elevated him to top of the heap on the likeability scale, but it also made me feel warm and fuzzy about his company. After the episode concluded, my husband said, “It makes me want to sign up for DirecTV service.” I imagine there were thousands of other people thinking the same thing. Which goes to show that “nice” can be a powerful asset to someone who represents a business.
If you are the face of your business, how you treat people makes a difference in the perception of your company. Nice doesn’t make you a pushover or spineless. Being nice doesn’t mean that you compromise your principles or agree with everyone about everything. To the contrary, it shows a strength to respect others for their unique qualities and that you tolerate different approaches to doing things.
- think before you speak.
- give consideration to your tone when you write.
- and be nice for the good of your business – and your conscience!
Have you ever not done business with someone or a company because their owner or employees weren’t nice? Have you ever stopped following anyone on social media because of how they treated others?
Consider joining the Dialing 8 Project! A forum for learning, sharing & getting the most out of your social media efforts for your small business.
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