Marketing Archives - Dawn Mentzer, Freelance Marketing Content Writer

The One Thing Your Freelance Writer Needs to Write Excepti...

Have you ever hired a freelance writer and been disappointed by the work they produced? Have you felt frustrated, exasperated, or even angry that...

11 Tips to Get A+ Work from Freelance Writers

A Guide to Getting Optimal Results When Outsourcing Your Blog Content Are you amping up your online marketing efforts as the pandemic continues to...

Influencer Marketing: Bigger May Not Be Better

Although “go big or go home” may be a sound strategy for some business activities, it may not move the needle as an influencer marketing...

Social Media: It Is What We Make It

As a new presidential election nears, the environment on social media is already becoming extraordinarily contentious. Here we go again. Over the...

Tips for Avoiding Brand Damage

It only takes a few wrong words in a few split seconds to turn a well-respected brand into one abhorred by the masses. That’s the power—and...

The Endangered Em Dash – And How You Can Help Save It

I know it’s not nice to pick favorites, but I have. The em dash ( — ) is by far my all-time favorite piece of punctuation. It’s versatile, adds...

The Blueprint for Internet Marketing Lead Generation

Why do online efforts to generate leads and convert them into customers too often fall flat? Lead generation campaigns fail to function as...

Three Key Personal Branding Takeaways From Taylor Swift

I’m not a star-struck groupie, but occasionally someone with celebrity status wows me. At this moment, it’s Taylor Swift. Not so much because...

Forget More Cowbell; Your Blog Content Should Have More Of ...

Thanks to the flawless comic delivery of Christopher Walken and Will Ferrell on Saturday Night Live, “More cowbell,” has become one of the most...

Get Over It: Why You Shouldn’t Feel Guilty About Using A ...

It’s an ethical dilemma for some clients. Is it right to claim authorship for a piece of writing that you’ve hired someone else to write? ...

What To Do When You’re Not In The “Write” Min

It’s not easy to admit, but I confess that I’ve been in a bit of a mental and motivational slump where my blog is concerned. Oh, I’ve been...

Is Your Blog Violating Other Websites’ Terms of Use?

With plenty written about the perils of accidentally infringing on the copyright of images we find online, most of us are well aware we should never...

Four Common Email Shortcuts and Sidesteps That Could Cost Y

When you have a crazy-busy schedule and not nearly enough hours in the day, it makes sense to look for ways to save time. As you’re squeezing in...

The Difference Between Writing, Editing, And Proofreading

Writing. Editing. Proofreading. No. They. Are. Not. The. Same. Someone who is good (or even exceptional) at one doesn’t mean...

23 Reasons Why You Might Be Scaring People Away On Twitter

Building a targeted following on Twitter (the genuine work-hard-to-build-engagement way, not the buy-followers-from-a-shady-character way) doesn’t...

Three Vital Points To Keep In Mind When Creating Marketing ...

As I prepare to be a part of a marketing panel discussion in a few days, I’ve been thinking about content creation from a different perspective. If...

One Blogging Shortcut To Slash The Time You Spend Writing

Don Purdum of Unveil The Web recently wrote a blog post about how to write a blog post in 15 minutes or less using the Dragon Dictation app for IOS....

LinkedIn Message Emoticons: Strengthening Connections Or Lo...

A few days ago, I noticed that while writing a LinkedIn message to a new connection, something was different. I now have the option of adding...

Is It A Good Idea To Be “Friends” With Your Clients On ...

“Blurry.” I can’t think of a better way to describe the line between “business” and “personal” on social media, can you? No matter what...

Why Writing Is So Intimidating—And How To Make It Less Ag...

I know business professionals who would sooner have a tooth pulled without anesthetic than write a blog post. Writing intimidates them. It...

To Follow Or Not On Twitter?

Social Media Serendipity Talk about fabulous timing. I had a blog post in draft form centered on one reason not to unfollow people (more on that...

4 Sure-Fire Ways To Push Your Social Media Followers Away F...

Jeff Bullas recently wrote a blog post suggesting twenty things you should share on social media to strengthen the connection between your brand and...

Why I Love Junk Mail And Why You Should, Too

Does this conversation sound familiar… “Anything good in the mail today?” “Nah, nothing but bills and junk.” But...

Over The Top On Social Media? Here’s How To Avoid Pus...

I’ll bet you’ve seen it in your news feeds. The opposite ends of the spectrum in the tone and content of social media posts by your friends and...

To Renew Or Not To Renew? Pros And Cons Of A Chamber of Com...

Not all solopreneurs I know enjoy networking. I do. But that doesn’t mean I—and folks with that same love of mixing and mingling—shouldn’t be...

Are You Up To Speed On The Recent Facebook Page Updates?

These aren’t exactly breaking news, but if you’re not a social media community manager responsible for multiple Facebook business pages, two...

Why Your Small Business Needs a Freelance Writer’s Help

Anything and everything you write in representing your business makes an impression. Your ability to project your capabilities and competence can...

Is the Lure of the Cool Kids’ Table Distracting Your ...

Last week, my just-turned-teen daughter came home from school elated because one of the “populars” said “Hi” to her. This caught me off guard...

84 Percent of Marketers Post on At Least 3 Social Media Net...

If you’re using social media in your marketing mix (who isn’t?), it’s helpful to learn how other businesses approach it, too. The recent Social...

Quick and Easy HTML for When Your WordPress Blog Post’...

If you craft your blog posts in the Visual Editor in WordPress, I’m guessing you’ve occasionally encountered moments when, no matter what...

Optimizing Content on Social Media: What Marketing Tactics ...

As small business owners and marketers, producing content is just one step in the process of using it to help us reach our business goals…We...

Things that Make Me Go “Hmmm…” on Twitter

I’m a big fan of Twitter. I use it primarily for business, and have met some phenomenal professionals through the platform. Some of the...

How to Give Your Small Business Staying Power on Social Med

Here today; gone tomorrow. On social media networks, that describes a lot of solopreneurs and small business owners. If you’ve been using social...

Which Super Bowl Ads Scored in 2014? (Top 5 Picks)

Whether you love, hate, or are indifferent to football, you probably paid some attention to the Super Bowl TV commercials. And why wouldn’t...

What the 91% of Small Biz Owners Who Do Their Own Marketing...

According to results from an AWeber survey, 91% of small business owners are also the primary marketers for their companies. Whoa! Marketing in...

Get a Grip on Google Plus and Twitter: It’s All in th...

(Actually, in the case of Google+, it’s in the circles, but that didn’t sound nearly as poetic in the title.) Google+ and Twitter have...

The Often Unsung Benefit of Blogging

Blogging. You’ll find no shortage of articles telling you how important it is to your business. It directs traffic to your website, improves...

4 Things to Think About Before You Write Content for Your N...

Writing your own content for your website – it’s pretty much on par with cleaning the cat’s litter box or getting a root canal. But...

Building Professional Connections: No Riding Coattails!

“We need to get together and discuss how I can get involved in your networking circle.” Awhile back, someone posted this comment on one...

Want to Make Clients Thirst for Your Services? Think Beer.

Blue Moon has its orange slice. Corona has its lime. While I’m not a big beer drinker, I think both brands give us small biz peeps something...

Duplicate Content: Could Allowing Another Site to Copy Your...

When another blogger asks permission to share your content, it’s flattering. What a satisfying feeling to know others believe your insight is...

Big Influence Comes in Small Packages

As solopreneurs and small business owners, we all want to raise awareness of our businesses. We want to get noticed by the people who matter....

Is It Time to Say Bye-Bye to Your Business Facebook Page?

As a solopreneur/small business owner, I’m getting more frustrated with Facebook by the day. I know I’m not alone. Just recently the...

Deck the Halls – and Your Small Biz: Add Sparkle With...

As the holidays approach, we put an exorbitant amount of time and effort into making the season bright for all around us. It’s as it should...

The Plusses for Solopreneurs on Google+

Although Google+ has over 300 million active users, many solopreneurs and small biz owners still seem to view it with skeptism and doubt. Many have...

6 Types of Profile Pics that are Worse than an Egg

First impressions matter – especially when you’re looking to build your brand and be recognized as a professional who is worth the while...

Inspiration & Motivation – Look for Them in the ...

Have you ever experienced unexpected moments when someone or something – without effort or intention – has made you want to do better or...

Marketing Isn’t Magic: 8 Things It Can’t Do For...

Marketing and Magic Aren’t the Same. Whether you hire out some of your marketing activities and initiatives or plan and execute them on your...

4 Reasons to Give Big Consideration to Joining a Small Town...

No matter where you’ve rooted your business, you’ve likely got at least one chamber of commerce in your vicinity. To join or not to join?...

Small Biz Twitter Tip: Look Before You Follow!

Twitter: Solopreneurs and Small Business Owners Still Struggling to “Get It” While I haven’t formally kept track of the number of...

Making Klout Matter: 2 Tips For Making It a Better Measure...

Klout has flaws, but it also has merit Klout has come under fire by many who are quick to point out its flaws in measuring online influence. I agree...

5 Social Media Tips for Solopreneurs

Guest post by Rachel Strella I have to admit that the term “solopreneur” wasn’t fully clear to me until I researched it. As it turns out –...

5 Action Words Every Solopreneur Needs to Act On

The only way to find success (however you define it) as a solopreneur is to take action. Being passive and hoping that potential clients happen to...

What To Do When You’re Wishy-Washy About Writing Abou...

Even writers who seem adept at writing about any topic can find themselves at a loss for words when it’s time to write about themselves. So, if...

How What You’re NOT Can Successfully Set Your Brand A

As solopreneurs, we put a lot of thought into what we are to customers – and into how that makes us different from our competitors....

SEO for Solopreneurs: Common Mistakes and Practical Tips

SEO. The mere sight and sound of it makes some solopreneurs and small business owners cringe. Yes, we want our websites to be found by search...

How To Be a More Social Media Savvy Solopreneur

As a solopreneur, you need to market yourself…and, in my opinion, there’s no better way to build awareness and nurture relationships than through...

Social Media Tics that Might be Ticking Off Your Followers

Naturally, as imperfect humans, we all have little habits that sometimes annoy others. Often, we’re not even aware of our little eccentricities –...

6 Ways to Make the Most of Working with a Freelance Writer ...

Not everyone has the time or the talent to write their own marketing content for their businesses. When you’re running a small business, you’ve...

Why Small Biz Owners Need to Make It Personal

Using social media to market a business requires a lot of time (no news flash there!) – particularly if you’re serious about making your...

Easy Money or Bad Deal? What You Might Put at Risk by Posti...

Last week, I received an email with this message… Hello and Good Afternoon, I represent a client who is interested in purchasing a link...

Small Efforts to Move You Closer to the Big Picture in Your...

Whether you’re laying the groundwork or are already up and running as a solopreneur, long-term goals and aspirations are probably at the very core...

Learn First. Blog Second. How to Turn “On the Job” Less...

Consistently pinning down blog topics that will provide value to readers presents a challenge to busy solo professionals. In fact, it’s one of the...

The Power of 8! Generating Referrals With Fresh Ideas from ...

While the legacy of your good work and professionalism needs to be at the foundation of every referral that you get – it doesn’t always serve to...

9 Ways Solopreneurs & Small Biz Owners Can Juice Up Th...

I really want it, but I can’t have it yet. – says this Android mobile user with dismay. But if you’ve got an iOS device (e.g. iPad, iPhone),...

Confounded by Content Marketing? Think: “Is There a “Ta...

There’s no shortage of articles and points of view on the growing importance of content marketing in today’s SEO environment. Of course, you’ll...

Is Too Much of a Good Thing Turning Off Your Facebook Page

Like so many Facebook page owner/admins, I have experienced the benefits of actively engaging with other pages. It builds goodwill, it incites...

4 Sure-fire Ways to Boost Your Freelance Business

Starting out as a freelancer is exciting – but it can be scary, too. When you’ve got specific income goals you want – or need – to meet,...

“If Only Facebook Would…” Rantings and Ra...

I admit it. I suffer from some degree of “entitlement syndrome” where my business Facebook page is concerned. “How dare they not share all of...

Getting the Most from a Fan Page Follow Fest

I was skeptical at first when I commented on Mari Smith’s Facebook Fan Page Friday post last Friday morning. “Please add your fan page URL or @...

Could Your Business Make It Without A Website or Social Med

Having a kick-a$# web presence can do a lot for solopreneurs and small businesses. There’s no shortage of compelling reasons to have a killer...

Marketing Essentials Round Up: What Every Small Business Ne

Last month, I contributed a series of 4 articles to SCORE for their Small Business Success Blog. The topic they asked me to address is one near and...

Getting Found Online: 3 Behaviors Essential to DIY SEO

Being part of the small business community as not only a solopreneur, but also as a volunteer with the local chapter of SCORE and my town’s Main...

Social Media Reminder: Perception, People and Patience

Social media seems like such a natural fit for some small businesses. Coffee shops, gyms, photographers…they’ve got plenty to share – and...

Painless Ways for Finding Content to Share on Social Media

In talking with other solopreneurs and small business owners in my community about social media, I’ve found that their biggest challenges are: A....

The Essentials Every Solopreneur Needs to Track about Leads...

Solopreneurs who provide professional services know that “who they know” goes a long way in bringing in new business. There’s no sitting around...

3 Things Solopreneurs Need to Market Themselves

Overwhelming is an understatement when describing the amount of marketing tips and best practices that are available online, in books, at...

Best Small Business Practice – Handwritten Note Cards

I’m amazed at the breadth of best practices and tips that I pick up from listening to what my fellow entrepreneurs and business professionals have...

Don’t Blame Marketing: 3 Things It Can’t Fix

There’s a pattern of thought that I observed during my time as a corporate employee. When a company is failing to meet its business goals, the...

2 Small Things That Can Make a Big Difference For Your Face...

There’s no shortage of blog posts with lists of do’s and don’ts for using social media in business marketing. While the “right” approach...

What We Can Learn from Spammers: Turning our worst nightmar...

What…Learn from spam?? Have I lost my senses? In truth, spam is enough to make all of us a little crazy. But there are some lessons about...

Your Brand: Know It Before You Show It

The National Audubon Society launched this really rather effective public awareness video. It got me thinking about the importance of branding to...

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