9 Ways Solopreneurs & Small Biz Owners Can Juice Up Their Marketing with Twitter’s Vine App

I really want it, but I can’t have it yet. – says this Android mobile user with dismay. But if you’ve got an iOS device (e.g.

As an Android user, I need to wait to harness the marketing potential of Vine.

As an Android user, I need to wait to harness the marketing potential of Vine.

iPad, iPhone), you can – and if I were you, I’d start experimenting with Vine.

What is Vine?
To bring you up to speed if you haven’t read about it yet, Vine is Twitter’s new app that gives you the capability to make short and sweet 6-second video clips (or shorter clips strung together to create a 6-second video) and share them via the Vine app, Twitter and – with some additional effort – Google Plus. (Note that in theory it should work with Facebook, but users have been experiencing some issues. No doubt they will resolved before too long.)

Though I don’t have access to it yet, it’s captured my attention because I believe it offers solopreneurs and small business owners a way to really spice up their marketing efforts. As you face the pressure to consistently create relevant content to engage – and keep the interest – of your audience, Vine offers a way to quickly generate short unedited blips of content and share them. From what I’ve read, Vine has some – what I’ll call – “technical bugaboos,” but surely those will be worked out and it will only get better.

How might you use Vine to add some pizazz to your marketing? Check out these ideas…

  • Share breaking news about your biz.
  • Show off new product packaging.
  • Announce a new client (with their OK first, of course!).
  • Announce a new project.
  • Demonstrate your [tasteful] sense of humor.
  • Generate buzz about an upcoming event.
  • Give quick tips to your audience.
  • Give a shout out to another professional or a business.
  • Make a call to action for folks to visit your blog or website.

What I’m excited most about is the down-and-dirty opportunity to mix things up. If you’ve primarily generated text content for your business and steered clear from doing video because you found it cumbersome, Vine provides a fast and easy way to do it.

Keep in mind that Vine videos are brief – the 6-second window doesn’t allow for anything very substantive – so depending on what you share, you might need to follow up with additional details via a blog post, newsletter, etc.

Want to learn more about Vine? Here are some helpful posts from various sources…

Vine for Twitter, and what it means for you on Android by Phil Nickinson via AdroidCentral – A rundown of some quirks you might encounter with Vine.

How to Share Vine Videos to Google Plus by Mark Traphagen via Virante Orange Juice – A handy step-by-step for uploading your Vine videos to Google+.

Watch as Vine becomes the next great news-gathering tool by Daniel Terdiman via CNET.

Why Vine’s Going to Grow Into Something Huge by Mat Honan via Wired Gadget Lab.

Have you tried Vine yet? I’d love to hear about your experience! What ways are you using it to enhance your marketing efforts?

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