Want to Make Clients Thirst for Your Services? Think Beer.
Blue Moon has its orange slice.
Corona has its lime.
While I’m not a big beer drinker, I think both brands give us small biz peeps something worthwhile to think about.
What can we serve on the side to enhance and augment our core services and give our clients an experience they want to order over and over again?
You might say, “But malt beverages are way different than what I provide to my customers.” While that’s probably true, it doesn’t mean you can’t apply the same logic to differentiating your business.
Bottoms up! Brainstorm about what will make your clients say “Cheers!”…
Think about what complementary topics you’re savvy about that you don’t offer as billable service offerings, but for which you could offer some advice or share relevant resources. For example, I bill clients for my work as a freelance content writer, but I often provide clients, prospects, and even other writers with guidance on social media, networking, and online efficiency tools. Those things are my lime wedges and orange slices, and I’m sure that with a little thought, you’ll discover you’ve got your own to serve up in your business.
It’s all about value! What can you add to your offerings to make your brand more appealing? What garnish will help make your brand the one clients thirst for?
Your turn! What ways have you discovered you can provide additional value to your clients?
By Dawn Mentzer (a.k.a. The Insatiable Solopreneur™)
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