Learn First. Blog Second. How to Turn “On the Job” Lessons into Posts that Appeal.
Consistently pinning down blog topics that will provide value to readers presents a challenge to busy solo professionals. In fact, it’s one of the main reasons why many of the solopreneurs and small business owners I know haven’t started to blog.
We put a lot of pressure on ourselves. We think that unless we’ve got something monumental or expertly detailed to share, we won’t be providing anything worth reading. Fortunately, most readers aren’t looking for us to leap over tall buildings and solve all of the world’s – or their businesses’ – problems in a single post. What most are looking for is genuine advice, guidance, and information garnered from walking the walk and lessons learned.
As a solopreneur, does a day go by when you haven’t learned – or realize that you need to learn – something new or something more? Of course not! So, if you’re struggling to come up with compelling topics for your blog, start thinking about…
- What you’ve learned “on the job” as a small business owner in your industry.
- What you’re continually learning and the skills you’re developing every single day.
- What you need to learn to run your business better or provide better services or products.
Keep in mind that you probably won’t need to go into great technical detail (unless your audience is very technically adept), and you don’t have to make your posts all-encompassing to include anything and everything on a topic. The key is to stay on point and inform, educate and even entertain by sharing what you know through your own efforts to learn more and do business better.
So what types of stuff might you focus on?
- Trends in customer preferences and demand for the types of services or goods you sell.
- Rules and regulations that affect your industry and their impact on what you sell, how you sell it, and what they mean to the consumer.
- Technology tools that you’re using to improve the quality of your services & products.
- Technology tools that you’re exploring to help build customer relationships.
- Up and coming developments in products and services within your industry.
- Services and products that are complementary to yours – and that will enhance the customer experience.
- Upcoming events where prospects and customers can learn more about products & services in your industry (and ideally where they can connect with you one-on-one).
- Credentials and expertise that customers should look for in a business within your industry.
- Ways that customers can maximize the value of the products and services that they buy from you.
Basically, if you want or need more information about an industry topic, provided there’s a customer angle in there somewhere, you’ll have the makings of a blog post that can attract readers and give them a worthwhile takeaway. Just be sure that while you’re sharing what you’ve learned, you make the post about them. The “What’s in it for them?” needs to shine through in the finished product each and every post.
What types of things have you learned “on the job” that translate well into blog post topics? Please share your ideas!