Don’t Give Up! – Fortune Cookie Friday Post

It wasn’t too long ago that one of my Fortune Cookie Friday posts focused on persistence as a key characteristic of solopreneurs and small business owners. This week’s nugget of wisdom from within my fortune cookie centers on a similar quality…

“It is not in your character to give up.”

If anyone tells you it’s a breeze to be an entrepreneur, they’re flat out lying to you. It can be fulfilling beyond anything else you’ve ever done professionally, but it’s hard work. Times get tough and there will be moments when you think – if only for a fleeting moment – of throwing in the towel. But as a solopreneur, “It is not in your character to give up.”

So many variables can plant the seed of self-doubt when you’re building a business.

  • Competition
  • Long hours
  • Clients with unreasonable expectations
  • Marketing challenges
  • Financial constraints
  • Prohibitive regulations

All challenges deserve your time in evaluating how they’ll shape your business’s future, but don’t ever enter into assessing them with the thought that you might give up. Instead, view obstacles as hurdles, not road blocks.

Hurdles can be jumped over.

Road blocks stop you short.

After doing due diligence, the possibility exists that a challenge will be deemed insurmountable. But don’t ever adopt an attitude of expecting that to happen. When up against adversity, tell yourself: “It is not in your character to give up,” before you research to find if  you’re faced with a hurdle or a road block.

What small business hurdles challenge your positivity? Have any obstacles ever shaken your confidence as an entrepreneur?

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