Ways Solopreneurs Can Create a Customer Experience Clients Will Want to Repeat

What you need to do to deliver a stand-out “customer experience” isn’t all that easy to pin down when you’re a solopreneur delivering professional services – often either remotely or in external environments over which you have little control.  There’s generally no decor, no music, no mood lighting, and no other sort of frills and fanfare to set the tone. So how do you make working with you a positive, memorable experience  that your clients will want to repeat? How do you embrace the “Power of the Heart” as Chuck Wall calls mentions in his book Customer CEOWhile you might not have all the resources that larger companies have at their fingertips, there are things you can do to harness the Power of the Heart when working with clients:

  • Be cheerful and make clients feel wanted and appreciated.
  • Communicate often so clients know that you care about their projects and that you’re making progress.
  • Be responsive to questions and concerns.
  • Be collaborative and demonstrate that you’re a partner vested in the success of their projects.
  • If you make mistakes, admit to them, say “I’m sorry,” and find a way to make it right.
  • If clients mess up don’t be accusatory. Diplomatically explain their errors and don’t use an accusatory tone. They most likely didn’t do it on purpose.
  • Deliver what you promise.
  • Deliver what you promise on time.
  • Say “Please” and “Thank you” often and abundantly.
  • When you don’t see eye-to-eye on some aspect of a project, listen to their point of view and take time to understand it before sharing your thoughts.
  • Stay in tune with their needs and direct them to resources that can help them solve issues that aren’t in your area professionally.
  • Embrace their uniqueness.
  • Be nice – always!

As Wall mentions in Customer CEO, most clients want to love what you do for them. They’re investing time and dollars in your relationship. Why would they want to waste either? Give them quality, exceed their expectations, and give them every reason to like you and come back for more!

Your turn! How do you make the experience of doing business with you something special? 

The following two tabs change content below.


Owner, Freelance Writer at Dawn Mentzer Freelance Writing, LLC
Full-time independent content writer and copywriter based in Lancaster County, PA. I am not Amish nor do I drive a horse and buggy, but they pass by my house every day. I'm a fitness enthusiast, lover of live theater, and I believe everyone should adopt a pet from a rescue (unless you're allergic). I specialize in blog content, website copy, newsletter articles, industry editorials, press releases, and social media profile content. Please note that when reading my blog, you interpret and use the content at your own discretion and risk. Tips and guidance that have worked for me, may not produce the same outcome in your situation.

Latest posts by Dawn (see all)


  1. One of my biggest pet peeves is when I call a business and the person who answers the phone sounds annoyed that I called. I make it a point to answer in a cheerful, upbeat way that says “I’m happy you called!”

Speak Your Mind


This site uses Akismet to reduce spam. Learn how your comment data is processed.