(Actually, in the case of Google+, it’s in the circles, but that didn’t sound nearly as poetic in the title.)
Google+ and Twitter have become my favorite social networks for business. Like all online social media, they require time and ongoing effort to share content and interact with others. It’s not easy. But it can be easier if you have a system in place to streamline your activities.
Finding a way to effectively organize my G+ connections and Twitter followers has helped me immensely both in keeping tabs on and interacting with important contacts and in finding really good content worthy of sharing with the people who are following me. For both Google+ and Twitter, I use a similar approach for organizing the people and brands I’m following on those networks.
Two Google+ Circles and Twitter Lists that will simplify and streamline your social media efforts
Create this list/circle and include all the connections you consider “VIPs.” Include clients, hot prospects, sources of referrals, etc. It’s a list where you can place anyone you want to keep close tabs on and nurture relationships with. Keep the list relatively short (I’d recommend no more than 30 people or brands at any given time). On Twitter mark the list as private, so no one but you knows who is included (why risk hurting someone’s feelings or burn bridges when people discover they’re not on it!). Your VIPs may or may not be good sources of content that’s relevant to your audience. If not, it’s OK. This list is meant to ensure you stay on top of what these individuals are posting so you can show support, offer input, and give virtual high fives to build goodwill.
It’s time consuming and frustrating to scroll through random posts in your newsfeed trying to pick out those that are meaningful to you and your followers. Instead, create a “Content Masters” list/circle and include people and brands who consistently post quality content that’s relevant to your audience and that you can glean knowledge and helpful tips from. Make this list your “go to” place when you’re deciding what to post on your networks. It cuts through the noise, saves time, and helps you stay on top of the content that matters most to you. As with the VIPs, you might also consider making this list a private one on Twitter to avoid hurt and hard feelings.
Related tips for managing your Google+ circles and Twitter lists…
- Whenever following anyone new, take the extra 30 seconds it takes to view their posts/tweets to see if they’ll make good VIPs or Content Masters.
- These lists are meant to be fluid. As relationships evolve and strategies change, remove people from your lists and add different people as you see fit.
- For people you might not need to keep quite as close to the vest as VIPs and Content Masters, but who you don’t want to lose in the noise of the general newsfeed, create other lists/circles. Do it sparingly though. Only create a list or circle if you really intend to monitor and interact with the activity there. Otherwise, why bother?
While there’s no right or wrong way to manage your Google+ and Twitter connections, there are tips and tricks that can help you minimize your efforts and help you get a better return on them. It usually takes a healthy dose of trial and error before finding a good system, so don’t get discouraged or throw in the towel. Keep trying until you discover an approach that works best for you.
By Dawn Mentzer
Another Insatiable Solopreneur™ post
Image courtesy of imagerymajestic / FreeDigitalPhotos.net
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