4 Reasons to Have Multiple Freelance Content Writers
Outsourcing your blog writing and copywriting to a freelance content writer can save you a lot of time, energy, frustration. Also, it can prevent you from sounding unprofessional if you or no one on your staff has writing skills.
A marketing writer who understands your brand can ensure your communications have consistency and continuity.
When you find one that fits perfectly with your company’s culture and “gets it,” hold onto that resource.
But regardless of how happy you are with that person, don’t make the mistake of using the services of only that one freelance writer.
Why It’s Critical to Have Multiple Freelance Content Writers for Your Business
Every writer has strengths and weaknesses.
Not every writer will be right for every assignment. Some are better at short-form content (such 600- to 800-word blog posts) while others shine at longer-form content (like white papers and ebooks). Some are adept at crafting brand slogans and print ad copy, while others are skilled at writing website copy that appeals to readers and search engines.
Takeaway: If you can find a writer who is the complete package, fantastic! But you may discover you need more than one writer to ensure all of your marketing content is top-notch.
Capable writers have busy schedules.
“Freelance” doesn’t mean “lounging around with nothing to do.” Established writers often have maxed out project schedules. If you have an “emergency” assignment that needs a quick turn-around, you might be out of luck. Most freelance content writers that I know (myself included) will do their best to accommodate rush requests, but that’s not always possible.
Takeaway: If you have relationships with several freelancers, you increase your odds of having a writing resource to help when you’re in a pinch.
Writers get sick, go on vacation, and have family emergencies.
Yes, we do. Fortunately, these situations are the exception rather than the rule. However, they can affect the volume of work we’re able to take on and create the need for extended deadlines now and then.
Takeaway: Having several writers to turn to will help you navigate times when your go-to writer will be out of town or is dealing with unforeseen circumstances.
It may be time for a change.
At some point in time, either you or your writer may decide it’s time to part ways. You may decide you want a fresh approach and feel a new writer is your best way to accomplish it. Or, your writer may choose to discontinue doing certain types of assignments or cease doing work for your industry.
Takeaway: Business relationships evolve. By having more than one writer to help you with your content, you will not feel stuck without options or be left high and dry when a writer opts to make a change.
Where to a Find Competent Freelance Content Writer
Doing searches on LinkedIn and Google will help you find potential candidates to help you with your content needs. Also, ask fellow business owners and marketing managers for recommendations. And, believe it or not, the freelancer you’re currently working with might be happy to connect you with other writers. I have introduced several of my clients to writers that I respect and trust to do good work.
Relying on one writer for everything can put your content at risk of falling behind deadlines or not being done as well as it could be. I believe you’ll find it’s well worth the time and effort to build relationships with multiple writers. Not only will it help ensure you have quality content for any assignment, but it will also provide peace of mind that all your eggs are not in one basket.