Social Media Archives - Dawn Mentzer, Freelance Marketing Content Writer

Influencer Marketing: Bigger May Not Be Better

Although “go big or go home” may be a sound strategy for some business activities, it may not move the needle as an influencer marketing...

Social Media: It Is What We Make It

As a new presidential election nears, the environment on social media is already becoming extraordinarily contentious. Here we go again. Over the...

Tips for Avoiding Brand Damage

It only takes a few wrong words in a few split seconds to turn a well-respected brand into one abhorred by the masses. That’s the power—and...

Where Has The “Friend” In “Facebook Friend” Gone?

Social media has been an ugly place lately. Spewing of vicious insults. Pointing of fingers. Drawing microscopic attention to every flaw and...

23 Reasons Why You Might Be Scaring People Away On Twitter

Building a targeted following on Twitter (the genuine work-hard-to-build-engagement way, not the buy-followers-from-a-shady-character way) doesn’t...

LinkedIn Message Emoticons: Strengthening Connections Or Lo...

A few days ago, I noticed that while writing a LinkedIn message to a new connection, something was different. I now have the option of adding...

Is It A Good Idea To Be “Friends” With Your Clients On ...

“Blurry.” I can’t think of a better way to describe the line between “business” and “personal” on social media, can you? No matter what...

Two LinkedIn Messages That Might Mess Up Your First Impress

Within the past week, I received two LinkedIn messages that irritated me. Why? They didn’t respect my time. Both senders required me to take time...

Good Businesses Have Bad Moments. Cut Them A Little Slack.

No Business Is Absolutely Perfect. As much as any small business wants to deliver a perfect customer experience during each and every interaction, it...

4 Sure-Fire Ways To Push Your Social Media Followers Away F...

Jeff Bullas recently wrote a blog post suggesting twenty things you should share on social media to strengthen the connection between your brand and...

Over The Top On Social Media? Here’s How To Avoid Pus...

I’ll bet you’ve seen it in your news feeds. The opposite ends of the spectrum in the tone and content of social media posts by your friends and...

Are You Up To Speed On The Recent Facebook Page Updates?

These aren’t exactly breaking news, but if you’re not a social media community manager responsible for multiple Facebook business pages, two...

84 Percent of Marketers Post on At Least 3 Social Media Net...

If you’re using social media in your marketing mix (who isn’t?), it’s helpful to learn how other businesses approach it, too. The recent Social...

Our Accessibility: Benefit or Bane to Solopreneurs and Smal...

Accessibility. It has its advantages and disadvantages for solopreneurs and small business owners. The numerous modes of communication available to...

How to Give Your Small Business Staying Power on Social Med

Here today; gone tomorrow. On social media networks, that describes a lot of solopreneurs and small business owners. If you’ve been using social...

What the 91% of Small Biz Owners Who Do Their Own Marketing...

According to results from an AWeber survey, 91% of small business owners are also the primary marketers for their companies. Whoa! Marketing in...

Big Influence Comes in Small Packages

As solopreneurs and small business owners, we all want to raise awareness of our businesses. We want to get noticed by the people who matter....

Is It Time to Say Bye-Bye to Your Business Facebook Page?

As a solopreneur/small business owner, I’m getting more frustrated with Facebook by the day. I know I’m not alone. Just recently the...

The Plusses for Solopreneurs on Google+

Although Google+ has over 300 million active users, many solopreneurs and small biz owners still seem to view it with skeptism and doubt. Many have...

Small Biz Twitter Tip: Look Before You Follow!

Twitter: Solopreneurs and Small Business Owners Still Struggling to “Get It” While I haven’t formally kept track of the number of...

5 Social Media Tips for Solopreneurs

Guest post by Rachel Strella I have to admit that the term “solopreneur” wasn’t fully clear to me until I researched it. As it turns out –...

SEO for Solopreneurs: Common Mistakes and Practical Tips

SEO. The mere sight and sound of it makes some solopreneurs and small business owners cringe. Yes, we want our websites to be found by search...

Sounding Off on Social Media: What to Think About Before Ge...

There’s nothing wrong with having strong opinions. There’s nothing wrong with having strong beliefs. In fact, surviving as a solopreneur...

Social Media Tics that Might be Ticking Off Your Followers

Naturally, as imperfect humans, we all have little habits that sometimes annoy others. Often, we’re not even aware of our little eccentricities –...

Why Small Biz Owners Need to Make It Personal

Using social media to market a business requires a lot of time (no news flash there!) – particularly if you’re serious about making your...

The Perks of Crossing the Facebook “Friend” Lin...

As a solopreneur and professional services provider, you are your brand – so your clients can’t help but think of you and your company as...

LinkedIn Tip for Solopreneurs: Go Light on your “Skills &...

More isn’t always better – especially when posting your “Skills & Expertise” on LinkedIn. LinkedIn recently introduced a “Skills &...

“If Only Facebook Would…” Rantings and Ra...

I admit it. I suffer from some degree of “entitlement syndrome” where my business Facebook page is concerned. “How dare they not share all of...

Getting the Most from a Fan Page Follow Fest

I was skeptical at first when I commented on Mari Smith’s Facebook Fan Page Friday post last Friday morning. “Please add your fan page URL or @...

Are You on the Right Track with your Social Media Efforts? ...

There’s no arguing that the many social media platforms out there have both subtle nuances and in-your-face differences. But regardless of which...

Blurred Lines: Your Professional and Personal Social Media ...

Fact: The lines are blurred between “professional” and “personal” personas on social media. Is that a positive thing? Is it negative? Quite...

Getting Found Online: 3 Behaviors Essential to DIY SEO

Being part of the small business community as not only a solopreneur, but also as a volunteer with the local chapter of SCORE and my town’s Main...

Do Hashtags Make a Difference? The Results of My Hashtag Ex...

In an earlier post, I shared my thoughts about using hashtags on Twitter. Rather than completely dismiss their relevance and effectiveness based on...

Social Media Reminder: Perception, People and Patience

Social media seems like such a natural fit for some small businesses. Coffee shops, gyms, photographers…they’ve got plenty to share – and...

Content is King – But Only With Quality and Consistency

Content has been a hot topic as businesses of all sizes and varieties compete to get noticed and stay top of mind with customers and prospective...

It Isn’t Easy Being Green: 3 Tips for Getting Up to Speed...

Let’s cut to the chase – starting out as a solopreneur is challenging. Although you don’t have to deal with certain aspects of running a...

Do #Hashtags Make a Difference?

I’m not a big hashtag user. Yes, I have used them, but generally that’s when I’m retweeting someone else and they’ve used hashtags in their...

To “MT” or “RT” on Twitter? That is the Question.

When I first took notice of “MT”s (Modified Tweets) in my Twitter feed, I commented on someone’s blog post on the topic that I really didn’t...

Painless Ways for Finding Content to Share on Social Media

In talking with other solopreneurs and small business owners in my community about social media, I’ve found that their biggest challenges are: A....

Using Linkedin for Local, Face-to-Face Connections Leads to...

Linkedin is what I consider the unsung hero of social media. I’ve met business owners who push it aside because Linkedin users don’t appear...

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